When Permian Basin operators tightened fluid-processing standards in early 2024, the industry shifted to lighter-weight completion fluids requiring ultra-clean conditions that conventional solids control equipment couldn’t deliver.
For Sendero Flow Control, a Midland-based completions provider, the stakes were clear: deploy high-performance centrifuges capable of meeting the new standards, or lose contracts to competitors who could.
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“We consistently hear that customers couldn’t scale at the pace they needed without partnership. And that’s baked into our model — when they’re successful, we’re successful.”
-Mark Henry, VP of Sales and Operations | Diamond T Services
What's Inside
equipment decision is only part of it. This case study covers three things operators typically run into when growth accelerates.
- How to build operator expertise fast enough to keep pace with new contracts
- What it takes to source complete turnkey packages when demand outpaces inventory
- How to structure equipment agreements that don’t cap growth at the wrong moment
Since that first deployment, Sendero has been closing Permian Basin contracts at speed and capability that competitors couldn’t match. The case study covers what made that possible.